The Ashworth revolution enhanced golf’s image by changing its dress from loud and garish to cool and stylish, and by giving golfers apparel they could wear off the course with confidence. Time to make another impact. As most competitors focus exclusively on performance-oriented products, an opportunity exists for an exciting authentic brand to fill the lifestyle void. That calls for new and fresh spot-on products that resonate with the true golfer, a challenge Ashworth are uniquely qualified to meet.